The idea of the logo
Dove is a symbol of peace. The logo is designed in a humanistic handwritten style to build an association with humanity. The logo refers to Pablo Picasso's illustration - "Dove of Peace" from 1949.
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/644b82b5272f40366ddb52a0_caseimg--05.jpg)
Outdoor advertising
For outdoor advertising, we use a system of blocks formed from bird blocks of the logo
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/644b82b4db587433bdf90dae_caseimg--06.jpg)
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/644b907645d96b804c26328f_caseimg--09.jpg)
Printing materials
We also use a modular system of blocks and a branded drawn line for printing
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/644b82b3a4513878999f94fb_caseimg--10.jpg)