Postcards from
Ukraine
Launched the international campaign «Postcards from Ukraine», which showed the world the cultural monuments of Ukraine destroyed by Russia
The context [painful]:
Since 2014 russian army systematically destroys Ukrainian cultural heritage.
During the full-scale war over
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6458f6a3b87af811cf858c7c_img--01.svg)
monuments of culture, architecture and religion were destroyed or seriously damaged
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6458f79600413f38183564e7_img--02.jpeg)
The goal [important]:
To talk about the fact that the targeted destruction of Ukrainian culture is a huge loss for the whole world.
Because these cultural monuments convey the history not only of the Ukrainian people but also of the entire European civilization for more than
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/645a2a53ec4d6b43eb0030a2_img--03-en.svg)
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6458faddb836f60628b937fe_img--04.jpeg)
Some of the buildings survived the Mongol invasions in the 13th century, but were burned by rocket attacks.
Solutions [large and simple at the same time]:
1. We released postcards about the objects of the cultural heritage of Ukraine, each of which tells the story of a specific cultural monument.
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6458fde4706407cd430d82f8_img--05.png)
Why postcards?
As we travel the world, we send postcards with pictures of cities. But this year postcards from Ukraine would look different. russia destroyed a significant part of our cultural memory, so now souvenirs tell completely different stories.
2. We created a series of videos with world and Ukrainian celebrities, who became the voices of destroyed buildings.
Why videos?
Video projections on broken buildings allowed macro-influencers to become the personification of cultural monuments and give voices to mutilated cities thatwere heard all over the world.
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/64590027632c53384ed84cee_img--06.jpeg)
Ukrainian football player Andriy Yarmolenko became the voice of the destroyed stadium in Chernihiv
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/645900274c0927668bb9b88c_img--07.jpeg)
Soloist of the Kalush Orchestra band — House of Culture, Irpin, Kyiv region
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6459002744edde34f9fd6d01_img--08.jpeg)
DakhaBrakha — Ascension Church, Lukashivka, Chernihiv region
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6459002752c1e9b9d0c54dc9_img--09.jpeg)
World-famous dancer Maksym Chmerkovskiy — Chernihiv regional youth centre
So the already devastated monuments came to life again, and their stories were heard all over the world
Results
that tell the stories of destroyed buildings
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6459579a7812b5a17743fb2a_img--12.jpeg)
with Ukrainian and world celebrities
Project exhibitions held in more than 30 countries
Postal block in collaboration with «Ukrposhta»
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6459f84f0fcf1c7d03f56ade_ex2-logo4.png)
Series of postcards
«We won’t forget. We won’t forgive. Bucha. Hostomel. Irpin», dedicated to the Hero Cities of the Kyiv region
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/6462465463f7ec6c825264d8_img--22.jpeg)
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/645a2dd468f25be19369d283_img--23-en.jpeg)
by influencers with a total reach of 960 000 views
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/645a0bb984b9a46749016eb7_img--25.jpeg)
During the promotion of the campaign, we actively used the function of joint posts and involved influencers in joint publishing, which made it possible to organically reach over
![](https://assets-global.website-files.com/634a66c42d6ff7239e9c91b5/645a0c8f40a6b940ae562968_img--26.jpeg)
1 000 000 PEOPLE
General coverage:
10 000 000 PEOPLE